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Media & Blog

Tailoring by A.I. bot

Tailoring by A.I. bot

CLOTHES shoppers can now upload a selfie to an AI bot, which creates bespoke outfits for them.

It was launched by Brit start-up Fittora and has been adopted by luxury brand Ralph Lauren.

Users send a selfie and tell the bot what the occasion is - such as a wedding or for work - then give their favorite fabrics, color and styles.

The tech then returns up to six suggestions and the perfect sizing for the outfits, which are delivered in six weeks.

Founder Nicola Bond said: "We're giving people clothes that are unique- without fuelling the waste of mass production".

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Nicola Bond
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