How Nightwear Has Become The New Dress Code For Parties This Year.

The COVID-19 pandemic left us spending significant time in our pajamas. If sleepwear is your favorite wardrobe staple, we have some good news for you.

Fashion has embraced comfort, meaning you can now sport your jammies as a regular outfit.

Celebrities like Zendaya, Kate Beckinsale, and Whitney Port have been spotted wearing pyjama-inspired ensembles in public and even at high-profile events.

With comfort becoming a top priority, nightwear has seamlessly transitioned into the mainstream fashion industry.

Nightwear Is No Longer Restricted to the Home

The pandemic kept us on our couches, often revisiting the same few cozy pieces in our closets. As we gradually return to socializing with the occasional dinner or party comfort remains paramount.

Working from home in sweatpants taught us a valuable lesson: comfort equals confidence.

Baggy track pants and oversized T-shirts are no longer relegated to lazy Sundays. Sleepwear brands are redefining comfort, offering stylish and versatile options.

Once limited to homes, pajama-style clothing is now a growing presence on fashion runways, embraced by trendsetters and designers alike.

This shift is not entirely new—some retailers have been experimenting with loungewear for years. However, celebrities like Rita Ora, Rihanna, Millie Mackintosh, Kate Moss, Russell Brand, and Colin Farrell have given this trend a push by taking relaxed nightwear-inspired outfits to the streets.

Some Nightwear Brands to Try for the New Party Dress Code

Nightwear can now be a great investment, whether you want to lounge at home during Christmas, gift it to a loved one, or attend a pajama party.

This evolving comfort style offers a range of options, from silky button-up separates to elegant towel robes and cotton nighties.

Bernadette

Check out the Belgian label Bernadette for super high-end, statement sleepwear. It offers a selection of luxurious silk pajamas and robes that have been worn by celebrities like Chrissy Teigen.

Desmond & Dempsey

Desmond & Dempsey creates sleepwear as stylish as any party gown. The brand’s cotton pajama sets are designed for comfort and elegance, blending traditional British silhouettes with a relaxed Australian vibe.

Orchard Moon

This London-based sleepwear brand prioritizes sustainability, using eco-friendly materials and ethical sourcing. Orchard Moon features flattering silhouettes adorned with hand-painted nature-inspired prints.

Olivia Von Halle

Launched in 2011, this designer brand crafts glamorous silk pajamas inspired by Coco Chanel’s 1920s sleepwear. From classic nightshirts to elegant slip dresses, these pieces are just as suitable for parties as they are for bedtime.

Tekla

Copenhagen-based Tekla offers unisex sleepwear with a functional yet thoughtful design. Their range includes everything from lightweight poplin sets to cozy flannel styles, ensuring comfort for every season.

Yawn

Yawn designs nightwear that encourages relaxation. Their pajamas, nightshirts, and nightdresses come with hand-drawn prints and ultra-soft materials. One standout is the playful "bums and roses" print, inspired by Hampstead Heath’s women’s pond.

Conclusion

Fashion has evolved to prioritize comfort, giving people more versatile options in their wardrobes. This emerging trend offers a wide variety of styles that blend casual comfort with chic designs. As comfortable dressing becomes the new normal, nightwear is now an acceptable dress code for almost any occasion.