Fittora launches AI powered made-to-order tailoring platform

Fittora, a fashion startup, has launched an AI powered, made to order tailoring platform. Using selfies, the app can calculate a customer’s exact measurements to create one of a kind items.

Delivered within six weeks, tailored items will start at prices between £80 and £130, as Fittora claims to make “tailored luxury” accessible.

Consumers can also choose to add personalized touches such as embroidery, monograms, or other details.

Fittora also offers AI powered style recommendations based on occasion, colour choice and an upload of their style inspiration. Experienced stylists will also fine-tune each AI powered selection.

This arrives as one in three clothing items are returned due to poor fit, according to Shopify’s 2024 Fashion Industry Report. Fittora says its innovation can tackle this issue head one, by ensuring customers get perfectly tailored items, without needing to visit a fitting room.

The fashion industry is also notoriously wasteful, with data from Boston Consulting Group estimating a global total of 120 tonnes of textile waste in 2024.

Fittora says its on-demand model can eliminate overproduction with its waste-free model and sustainable fabrics. Items can also be repaired or restyled after 12 months, extending their life cycle.

“Fittora is where innovation meets intention,” says Nicola Bond, Founder and CEO at Fittora. “We’re giving people clothes that are as unique as they are - and we’re doing it without fuelling the waste of mass production.

“AI accelerates the design process, helps us understand fit and style at scale, but it’s the human touch in styling and craftsmanship that makes each piece unique.”